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In episode 9 of Accedo’s Playback podcast series, Lu Bolden and Mrugesh Desai, VP, NAM, explore the critical aspects of OTT that have changed, improved, or remained constant over the last decade. From the rise of Roku as a dominant force in the streaming device market to the emergence of ad-supported streaming models, the OTT space has seen substantial shifts.

The conversation also delves into how user expectations and their viewing experience have led to high-end UX enhancements, the proliferation of sports OTT services due to advanced tech, partnerships between leagues ( like the #NFL ) and tech companies, and how the strategic use of contextual/dynamic ads can increase user interaction while bringing in revenue.

Listen to the entire podcast: